Route Fit
Match the tool to the current path: public form, LINE, booking, phone, email, review request, or sales follow-up.
Use this checklist before choosing CRM, LINE, booking, MEO, review-operation, or form tools. The goal is to remove route friction without collecting private customer data or adding unsupported claims.
Match the tool to the current path: public form, LINE, booking, phone, email, review request, or sales follow-up.
Confirm that improvement can be verified with public-page evidence, event fields, and reply records.
Keep diagnostics away from credentials, customer records, patient data, and private account screens.
Prefer tools that can be removed without losing inquiries, reviews, domain trust, or historical evidence.
| Tool family | Best fit | Risk to check | First metric |
|---|---|---|---|
| CRM / SFA | Repeated inquiry follow-up and sales triage | Over-automation and unclear opt-out | Reply rate and due follow-ups |
| LINE / messaging | Appointment reminders and segmented reactivation | Consent state, cadence, and suppression | Opt-in source and block rate |
| Booking / reservation | Clinics, salons, and consultation slots | Required-phone friction and double booking | Completion and confirmation rate |
| MEO / review operations | Local visibility and reputation recovery | Review policy violations and fake incentives | Review route and response speed |
| Forms / inquiry routing | First low-cost fix when forms block buyers | CAPTCHA, hidden fields, broken thanks pages | Successful submits and field errors |
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